Lucro

 

About the Project

Lucro is a powerful SAAS web application built to automate the way businesses collect, analyze, and report on lead data. By transforming complex Excel-based workflows into dynamic, real-time digital processes, Lucro enhances decision-making, saves time, and delivers engaging client experiences through automated PDF reports and an intuitive UI.

The Challenges

• Manual Forecasting with Excel: The business relied heavily on Excel spreadsheets to run data models and forecasting logic, which was not only time-consuming but error-prone and hard to scale.

• Lead Drop-Off Risk: Users were coming from a sales funnel; a clunky interface or slow experience would result in low survey completion rates.

• Report Generation Burden: Creating visual reports required manual formatting and export, limiting efficiency and professionalism.

Our Approach

We worked closely with the client to design a digital-first system that brings together intuitive form interactions, backend automation, and professional-grade reporting—all without the need for manual processing.

• Code-Based Logic Translation: All critical Excel formulas were reverse-engineered and restructured into efficient JavaScript logic on the server side.

• Clean UI/UX Design: We built a user flow optimized for clarity and speed, with minimal friction to boost lead engagement and survey completion rates.

• Instant PDF Reports: Designed an automated pipeline to format survey responses into clear, visual PDF reports immediately upon completion.

Web Development

• Form Engine: Created a modular survey builder to define input types, branching logic, and response scoring dynamically.

• Excel-to-Code Conversion: Replaced static Excel models with optimized backend logic for real-time forecasting and scoring.

• PDF Automation: Used a server-side rendering engine to generate branded reports that reflect the user's input and business insights, downloadable instantly.

• Admin Dashboard: Built a dashboard to track survey completions, download PDFs, view aggregated data, and manage logic updates without code.

Mobile Development

• Responsive Web Application: While Lucro doesn't include a native mobile app, the interface was fully optimized for mobile users:

  • Smooth navigation across form steps

  • Mobile-friendly report previews and sharing

  • One-tap PDF download and email delivery for completed reports

• Fast Load Times: Ensured lightweight frontend performance to keep bounce rates low even on slower mobile connections.

Key Features

1. Interactive Survey Forms: Tailored, dynamic forms guide users through a seamless input process.

2. Excel Formula Logic Engine: Excel-based business logic transformed into backend code for real-time analytics.

3. Automated PDF Reporting: Clean, professional reports auto-generated and emailed to users instantly.

4. Admin Controls: Internal tools to edit survey logic, track completions, and view high-level analytics.

5. Seamless Funnel Integration: Designed to plug into any sales funnel and optimize lead conversion post-click.

6. Mobile Optimization: Fully responsive UI ensures completion across all devices.

7. Multilingual Ready: Scalable for future language support depending on funnel geography.

8. Secure Data Handling: Built with privacy-first principles and secure submission protocols.

Results & Impact

Lucro not only improved the accuracy and efficiency of data analysis but also enhanced the overall user experience. The automation of forecasting and reporting has reduced manual workloads and minimized errors, providing our client with a scalable and modern solution that supports business growth.